Welcome to the second part of the Beginner’s Guide to Writing Great Surveys.  The first part of this guide explained how to draft a series of survey questions that will provide you with the data that you most need, based on your goals. In this article you will learn some of the common survey pitfalls…

In the beginning, there was content. But there was not very much of it. As the web expanded and new spaces filled with content, Content Strategists arose to take on the awesome responsibility of creating, organizing, and caring for it all. | Article written by Emerson Dameron, UX Consultant, Content Strategist, and Writer based in Los…

Introduction Yes, user experience, human centered design, usability; all those things, even affordances. They just sort of entered the vocabulary and no longer have any special meaning. People use them often without having any idea why, what the word means, its origin, history, or what it’s about. Don Norman in conversation with Peter Merholz _…

A UX researcher is constantly asking: what do users think and experience while using our product. Why did they choose it and how do they use it? Surveys are popular with UX practitioners, as well as marketers, social scientists, ethnographers, and strategists to answer these questions. UX Bootcampers can use surveys to test an idea…

Until recently, marketers have had a lock on several persuasive design techniques, often referred to as conversion centered design (CCD). Usually found on landing and order pages, these techniques employ psychological principles that advertisers have relied upon for decades. | Article written by Sara Hov, UX Content Strategist Now, savvy UX designers are starting to…

Article written by Meghan Hartman as part of the Design Writing Apprenticeship. The concept of “value” has been weighing on my mind as of late. I’ve been wrestling with some heavy questions like, how do I bring value to the world through my work? and, perhaps more importantly, how do I explain what I do in terms…